To Eliminate ‘Converted Clicks’ on September 21st | Google AdWords

A Google AdWords metric that has been around for the past 15 years is being retired on September 21st, with the company saying ‘Converted clicks’ is now an “outdated metric”. Data included in the ‘Conversions’ column will now become the default way to measure actions taken on your website following an ad click.

Source: www.searchenginejournal.com

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